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By Rebecca Martin
Last updated: 16 September 2025
When it comes to lines and wrinkles, the gentlest approach is usually the most effective: protect daily, hydrate well, and add a few proven, skin-kind actives. This guide focuses on natural, fragrance-free care and realistic results — softening the look of fine lines and helping skin feel smoother and more comfortable over time.
Fine lines are part of normal skin ageing. Daily facial movements, UV exposure, dehydration and lifestyle habits all contribute. As we covered in our anti-ageing myths blog, there’s no miracle “erase” button — but you can help reduce the appearance of lines by supporting the skin barrier and protecting against everyday stressors.
Fine lines vs wrinkles: fine lines are the early, shallow creases that look worse when skin is dry; wrinkles are deeper set and form where movement and sun exposure are greatest (forehead, crow’s feet). Addressing hydration + daily UV protection helps both.
Most visible ageing is accelerated by UV. Wear a broad-spectrum SPF every morning, reapply if outside, and pair with hats/shade where possible. This single step helps prevent new lines from setting in and supports everything else you do. (See NHS guidance on sunscreen and sun safety and practitioner notes from NICE NG34.)
Dehydration exaggerates fine lines. Layer a hydrating serum and follow with a niacinamide moisturiser to help support barrier function and a smoother look. If your skin runs dry, finish with a few drops of a light plant oil at night to seal in comfort.
Try back-sleeping (to minimise sleep-crease lines), keep the room comfortably humid, and focus on colourful vegetables, healthy fats and protein. Staying smoke-free and moderating alcohol both support skin smoothness over time.
Fermentation-derived hyaluronic acid helps draw in water for a plumper, smoother look to fine lines. Apply on slightly damp skin, then seal with moisturiser.
Product match: Rejuvenate Day Natural Moisturizer — includes vegan hyaluronic acid for improved smoothness and softness.
A non-animal, biotech form of collagen that helps skin feel more elastic and comfortable by supporting moisture retention.
Product match: Rejuvenate Day Natural Moisturizer — features vegan collagen made from brewer’s yeast to help improve elasticity and suppleness.
Rich in skin-loving minerals and antioxidants, seaweed extract helps boost surface hydration and supports a refined, smoother look.
Product match: Rejuvenate Anti Aging Serum — with seaweed algae extract plus nourishing oils for mature skin.
A plant-derived option used in the evening as a few drops. Our cold-pressed seed oil naturally contains bakuchiol and is used neat like a facial oil — patch test first and wear SPF daily.
Product match: Cold-Pressed Bakuchiol Oil — apply sparingly at night; a few drops is enough.
Rosehip is naturally rich in essential fatty acids and antioxidants to support a more even, supple look; Jojoba is a wax ester similar to skin’s own sebum, helping reduce moisture loss; Argan provides vitamin E (tocopherols) and squalene to support surface smoothness. Together they offer a gentle, layerable base for mature skin without heaviness.
Product match: Certified Organic Rosehip Oil (Cold-Pressed).
Rejuvenate Day Moisturizer (niacinamide + vegan HA) · Rejuvenate Anti Aging Serum (seaweed extract) · Cold-Pressed Bakuchiol Oil · Organic Rosehip Oil
You can help soften their appearance and support smoother-looking skin with daily SPF, hydration and gentle actives. Think realistic, gradual improvements — not overnight erasing.
Hydration benefits show quickly (days). A more refined look to texture and fine lines usually needs 4–8 weeks of consistent use.
Our cold-pressed Babchi (bakuchiol) seed oil is used like a facial oil: apply a few drops on clean skin at night. Patch test first, and wear SPF daily.
