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Did you know in the UK alone we produce over 300 million tons of plastic each year, of which over 50% is single use!
The supermarkets (and many other companies) simply aren't doing enough to change this and neither are the manufacturers.
'Not currently recycled' is a phrase we all see far too often. It's just not good enough!
Our key values
We think long and hard about our packaging and it's not an exercise you do just once. A lot of experts told us that to look 'higher end' we should have all our products in boxes. Yes, they would look lovely on the shelf but what happens to that box as soon as you get it home?
A key goal is to 'Leave No Trace'.
Whilst we're not there yet, we really do what what we can to strive towards that end goal.
We've replaced our standard and sample PET plastic bottles with glass, meaning our range is now packaged in glass and aluminium!
Refill sizes, packaged in 100% recycled plastic bottles (which are fully recyclable) help to extend the life of your face wash, hair and body products. In addition larger refill sizes will be coming soon!
Glass - fully recyclable and part of the UK's most successful council operated recycling schemes
Aluminium - lightweight and recyclable and one of the UK's most successful council operated recycling schemes with aluminium having been recycled many times already.
HDPE 100% recycled plastic made from post consumer waste - lightweight for shipping and fully recyclable. Low energy required in recycling process.
Top of the list is making sure that for anything we can't recycle or compost, that it has a recycling destination. We have found recycling companies who take bulk plastic, turn it into chippings which are then used to make other useful things such as windows.
We'd love to explore materials like cardboard and vegetable wax to create a container that can hold liquids successfully but looks great at the same time.
Ideally we would like fully biodegradable, compostable containers sourced from 100% recycled materials and we hope the packaging manufacturers can step up and manufacture these containers in the near future!
To see more of what inspires us in all things packaging, you can also check out our Packaging Inspiration on Pinterest!